Letting Go Of Perfection, Launching My Blog
The first guests check in while workers are still busy renovating the second floor. On my 33rd birthday, we have a reservation at the newly opened, first Japanese restaurant in Grindelwald, located within the sakura-inspired hotel. As I arrive, I see my partner standing outside, a group of workers gathered around him under the starlit sky, discussing construction plans for the next day.
I imagine a similar scene in the future, set in a different country. This time, it’s our business he is managing with the workers - an unexpected moment of a vision that suddenly feels closer.
Being part of the hotel’s opening reminded me of an important lesson: creation is a living, breathing process. Every entrepreneur would give the same advice: start before you feel ready and let the process guide you.
It took me 10 years to nurture the initial thought of a blog into what it is today. Over the years, that idea evolved countless times and took various shapes. I may not seem like a perfectionist as I move through life, but I am in my work and creative practices - and I’m not saying that is a good thing. More than once, it has stopped me from taking the scary jump into cold water. I never hit the publish button. Until last Monday.
This year, I promised myself to take the next step: let go of control over the outcome and embrace the unknown. Perfection is an illusion, and so is the notion of certainty.
On my birthday, I received a message from a close friend:
“I have the feeling that you are arriving more and more at the place where you want to be and what suits you, and it makes me incredibly happy to see you happy.”
Her words move me, I, too, feel like steadily finding my path, and while I’m not exactly where I want to be yet, I’m learning to trust the process and enjoy the journey - the twists, turns, and unexpected surprises along the way.
Some people launch a blog in two days. For me, it’s taken nearly a year. While I would like my demanding job to be the only excuse, I acknowledge that my mindset has been the biggest obstacle. I set unrealistic expectations for myself: everything had to be perfect before launching. The photos needed to be flawless, SEO fully optimized, 10 articles ready to go, and the newsletter fully functioning. I created pressure instead of trust, and I felt the weight of my own expectations in my body, constantly overthinking.
We live in a world obsessed with instant results and quick solutions. Social media has changed the way we create, turning it into something constantly optimized and capitalized.
But nothing in nature grows in a straight line, and nothing is ever perfect. A tree doesn’t stress over its branches - it grows as it can, adapting to its environment. Rivers carve their path through resistance, and nature regenerates in cycles of growth, allowing space for development, setbacks, and renewal.
This understanding of organic growth has shifted my mindset. My former self would feel guilt over this “imperfect” launch, but now I see each step as part of my learning story. Breaking free from limiting beliefs is hard, personal work, and it takes time.
I’m launching my blog with imperfect photos, less-than-ideal SEO, and fewer articles than planned - but with something far more important: a mindset open to adaptation, growth, and change. If you’re holding back, waiting for the “right” moment, I hope you allow your creative process to be messy, nonlinear, and beautifully complex.
Over the past year and a half, I’ve learned that building a passion project or business requires courage and risk. For me, moving to Switzerland wasn’t just about saving money for our future business; it’s also giving me space to work on myself mentally so that when the time comes, I won’t sabotage myself out of fear.
Personally, my blog launch represents more than just a project - it’s a reflection of personal growth, overcoming insecurities and judgement, of releasing what no longer serves me, and of trusting that things don’t need to be perfect to be meaningful. I’m finally at peace with letting go.
I’m beyond excited to finally share my blog, Threeminds Travel, with you. 🌿 Take a moment to visit the newly launched website (for the moment I recommend the web version), dive into my first blog posts, and check out the About page to learn more about the mission behind it all. This is just the beginning, and there’s so much more to come - so stay connected!
Your feedback means the world to me, and I would love for you to explore the blog and share your thoughts! 💚
In gratitude and with love, Zaza
